I'm a developer-turned-founder. When I moved from building software to building a revenue consultancy, I kept running into a problem my developer brain couldn't ignore. Software teams have: Version control (git) Audit trails (commit history) Rollback ( git revert ) Diff views (what changed between releases) Exit criteria (CI/CD gates before deploy) GTM teams have: A spreadsheet someone updates randomly Memory (until someone leaves) Vibes It bothered me. So ...