Google will retain its AdX advertising exchange after a federal judge rejected the U.S. Department of Justice's proposed divestiture remedy in United States v. Google LLC . The September 2, 2026 order shifts the case toward behavioral measures rather than a breakup of Google's ad-tech assets, a distinction that matters for advertisers, publishers, and companies that rely on programmatic advertising to reach customers. U.S. District Judge Leonie Brinkema denied the proposed sale of AdX and a ...