Tech
Measuring whether AI search names your product: six ways the measurement lied to me
I build DOS AI (dosai.pro), an AI assistant that answers a small business's customers in WhatsApp, Instagram and Telegram and keeps the leads in a built-in CRM. Search consoles show where a page ranks. Nobody shows you what an AI assistant says when a buyer asks it for a recommendation, so I wrote a script for that.
The script is under 300 lines. Getting it to tell the truth took longer than writing it. Here are the six places where it, or the things around it, gave me a wrong picture.
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