The clock reads 6:47 in the third quarter. Your team is down three points, facing 4th and 2 at midfield. For decades, the conventional wisdom was automatic: punt the ball away and hope your defense makes a stop. But on Sunday across America's NFL stadiums, something remarkable is happening. Teams are challenging that wisdom with data, and the results are reshaping how football is played. In the 2023 NFL season, teams went for it on 4th down approximately 23% more often than they did a decade ...