When we started Reach , the plan was simple. We had a bunch of small businesses we were already in touch with - real SMBs, the kind that live on WhatsApp and don't have a "tech team." We'd give each of them an AI agent that talks to their customers, hand them a clean starter template for the instructions, and let them tweak it from there. That was the whole bet: give people a good starting prompt and a template, and they'll play along. We were so wrong it's almost funny now. ...