Most internet advertising still looks the same. Banners. Sponsored cards. Promoted posts. Rectangles everywhere. I wanted to try something different: What if advertising was a place instead of a box? So I built Swishtown. Swishtown is a fictional digital city where buildings, shops, roads, parks, and other locations can become advertising real estate. A brand can take over a location, place its logo there, and turn that part of the city into a clickable destination. Instead ...