How I Optimized SEO for a Web Agency Without Chasing Keywords When I started working on SEO for my web agency, I made the same mistake many developers make: I focused too much on keywords. I thought ranking was mostly about finding the right keyword, putting it in a title, writing an article around it, and waiting for Google to do its thing. It wasn't. For my agency, LeWebsite.fr , I eventually changed the approach completely. 1. I started with the technical side ...