If your website has a support chatbot, an AI assistant, or any feature that writes text or generates images for visitors, a hard deadline is now on your calendar. From 2 August 2026, Article 50 of the EU AI Act requires you to tell people when they are talking to a machine or looking at AI-generated content. It is the first part of the Act that touches ordinary businesses rather than just labs building frontier models, and it applies the way GDPR does: not by where your company is based, but by ...