Most content advice for AI search treats writing as an SEO problem with new rules. It is not. It is a citation problem with old rules, applied differently. Ranking on Google was about earning the click. Getting cited by ChatGPT, Perplexity, or Google’s AI Overviews is about earning the quote, a discipline known as answer engine optimization when it focuses on direct-answer citations. This guide breaks down what AI engines actually look for in a piece of content, the seven writing moves that t...