Tech
How to track brand mentions in Perplexity
To track mentions in Perplexity, write a fixed set of the questions your buyers ask, run each one several times, and log two things per run: whether your brand is named in the answer, and which source URLs Perplexity cites. Repeat weekly. That is the whole method. The rest of this guide is how to do it without fooling yourself.
If you would rather not do it by hand, a Perplexity visibility tracker runs the same process on a schedule.
Why Perplexity is the easiest engine to audit...
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