A few months ago I watched a founder demo their product to a potential partner on a spotty hotel wifi connection. The product was genuinely good. The website took eleven seconds to load the first screen. The partner never said anything about it, but you could see the moment their attention drifted — they picked up their phone "just to check something" while the page was still spinning. That's the whole problem with slow websites in one scene. Nobody complains. They just quietly leave, and you ne...