A senior BA at a services firm asked me last month what's changed about the job in the last five years. He'd been heads-down on client work since 2020 and was preparing for a career conversation. He wanted a clean list. The clean list exists. Five things changed visibly. Three things didn't change at all. The interesting part is which list matters for your next five years, and most career advice for BAs gets this exactly backwards. What actually changed (the surface) One. AI ...