Every negotiation creates experience. The hard part is making that experience useful when the next negotiation starts. Sales teams have plenty of history: past customers, objections, discounts, competitors, outcomes. But storing records is not the same as using them. A salesperson negotiating a $100,000 deal still has to dig through CRM notes and old emails to answer basic questions: Have we negotiated with this customer before? Which objections came up, and which strategies were use...