You have probably heard that your website needs "structured data" or "schema markup." It sounds technical, but the idea is simple. Here's what it is and how to start, without needing to be an expert. What is structured data? Structured data is extra information added to a web page, in a standard format, that tells search engines and AI tools exactly what the page is about, such as who you are, what the article is and which questions it answers. Visitors do not see it. Machines ...