I spent years working in tech before deciding to build a SaaS product for local service businesses, plumbers, electricians, cleaners, landscapers, contractors. People who wake up at 5am, work with their hands all day, and check their phone occasionally between jobs. 12 months in. Here is everything I got wrong and what I have learned about building software for people who did not ask for it. **The market is massive and massively ignored** There are over 4 million local service businesses i...