I think a lot of apps lose users much earlier than the team realizes. Spent months building features. Users opened the app, saw the signup flow, and said: “Actually, I’m good.” I think this happens more often than people admit. It looks like users are just “not converting.” But actually they never even reach the useful part of the product. And unless you track the steps between install - signup - activation, you’re basically guessing where they disappeared. Curious if others have seen this ...