
SaaS
Their waitlist was dead for 7 months. Then we made this.
This startup spent 7 months trying to grow their waitlist. More posts. More outreach. More landing page tweaks. Nothing. Then we replaced paragraphs of explanation with a 20+37-second visual story. The attached video is what we made. The result wasn't subtle, waitlist sheet exploded. Founders massively underestimate how expensive the confusion is. People can't join a waitlist for something they don't understand. I want to make this happen to every tech founder. My bad ...
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