Hey folks, wanted to share a pretty big lesson I learned recently. I launched a "content toolkit" a few months back – URL shortener, caption generator, storefront. Seemed like a solid idea for creators. Got traffic, which was exciting. But then I saw the data: most of the URL shortener usage was straight-up spammers. And the actual users? They'd sign up, try one tool, and just... leave. Zero stickiness. It hit me: I wasn't solving a problem *I* felt. I was building what I *though...