I make iOS apps, and Apple Search Ads has always been the most frustrating part of growth for me. The platform has basically zero automation — you can only create campaigns and change bids by hand, one at a time, in their dashboard. The "correct" way to run ASA is one keyword per campaign with exact match, because then you can see exactly which keyword makes money instead of everything being blended together. But nobody does this, because managing dozens or hundreds of separate campa...