SaaS
The product is improving, but the market isn't learning.
I think one of the strangest parts of building a SaaS today is that your product can improve faster than your market learns. You add features. Fix onboarding. Improve performance. Ship integrations. The product gets objectively better. But growth barely moves. For a long time I assumed that meant the product still wasn't good enough. Now I think a different problem exists: Customers often don't update their beliefs as fast as founders update their products. Someone might have...
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