i'm an engineer, spent years on stuff like digital pathology scanners and cryptography tbh i genuinely love hard technical problems. but i always sucked at the distribution side like actually sucked, watching people build audiences and make the world care about their products felt like a superpower i didn't have. and i spent the last 8 months going deep into how teams with hundreds of millions of tiktok views actually operate. and one thing kept coming up nobody had a good system for knowing...