SaaS
Avoid software review platforms at all costs for b2b SaaS marketing.
Biggest mistake I made building a SaaS to 400+ demos was investing in a "widely popular software review platform" (you know the ones). Total ROI: 0 booked demos. Outcome? Getting bombarded by their own clueless sales reps who didn't even understand the software at all. These platforms don't drive high-intent leads. They just hold your brand hostage behind a paywall. Has anyone actually seen a positive ROI from paid tiers on these site...
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