SaaS
The founder is usually the highest-converting acquisition channel in B2B SaaS
Over the past few months I've looked at dozens of AI and B2B SaaS companies doing anywhere between $500k and $20M in revenue. Different industries. Different products. Different funding stages. But the pattern keeps repeating. The founder is the growth engine. Customers buy because: - they trust the founder - the founder speaks at conferences - the founder knows the industry - the founder opens enterprise doors - the founder explains the product better than anyone Then th...
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