A while back, I posted in another sub about my brother fixing a content plateau on my SaaS by deleting 40% of our SEO content. And because of that, our clicks had gone from 4,000 to 12,000 within 90 days. But what I never shared is what happened after. Late 2023, I’d hired a new marketing team and gave them a SaaS SEO SOP that my brother had built himself. That SOP is what took us from 12,000 clicks to a sustained 20,000 a month through most of 2024. We still use it for our SEO today. ...