I run communications for an AI software company. That post went semi-viral on LinkedIn. Wrong audience, great numbers. Founders, students, people learning to code. Nobody with a budget or a problem we actually solve. The next month we published something that got 400 impressions. One CTO read it, forwarded it to two people on his team, and booked a call the following week. That gap forced us to rethink everything about how we were measuring content performance. We had been optimizing for r...