Context: we sell a mid-ticket tool, deals land between $300 and $900 a month, mostly closed on a call. For a long time our sales call meant screen-sharing our pricing page and watching the prospect's eyes go straight to the biggest number. Every call turned into them defending their budget before they understood what they'd get. The pricing page made the conversation about cost first, value never. So we stopped showing the page on calls. Now we walk through a short pricing presentation, 4 slid...