We bring in roughly $8-9K in new revenue every month, and for a long time I focused on that number and felt okay about it. What I wasn't looking at closely enough was what happened after. Month 1: 4% of that revenue is gone. Month 2: another 13% is gone. By month 12, only 12-13% of whatever came in that month is still paying. While a healthy SaaS should be sitting at 90%. I'd been building a second product to fix this. The thinking behind it was that customers were churning becau...