My last few posts here did a couple 100k views combined and the most common question in my DMs since has been some version of "should I build a free tool to get users" In short, yes. Long answer…. almost everyone builds the wrong one. Let me explain with the oldest trick in local business. Carpet cleaners used to offer one room cleaned completely free. It probably sounds like they're giving away the product right? Well that’s wrong. Because the moment that one room is clean and spo...