I recently ran a very small Reddit Ads test for a niche web tool I'm building. Nothing huge: about $28 spent, 5,646 impressions, 41 clicks, and almost no meaningful conversions. At first I focused on the clicks, but that was probably the wrong metric. The weak part was not the ad getting ignored. The weak part was what happened after the click. People landed on the site, but very few seemed to understand the product enough to take the next step. My takeaway is that paid traffic does not fi...