A couple of weeks ago, a buddy of mine introduced me to his B2B SaaS. He has a nice product, has real customers who are willing to pay him money for it and his home page is converting visitors into leads at 1.1% conversion. His plan to fix it was a heatmap tool, a landing page builder and an A/B testing subscription that costs more than the product makes in a month. He had a Notion doc with 14 experiments planned and button colors were on the list. I wish I was joking. And look I get why. CRO....