I recently helped a small software agency improve its outbound funnel in the US. Over the last four weeks, the campaign generated: 6% reply rate 10 positive replies 45% positive reply rate 5 qualified opportunities $10,000 in total pipeline value 2 conversions worth $4,000 The biggest lesson was that the improvement did not come from sending more emails. It came from making the campaign narrower. 1. We tightened the ICP Instead of targeting every company that looked rem...