
SaaS
Your "built for local businesses" SaaS will churn if it requires the owner to log in. Here's what I learned the hard way.
https://preview.redd.it/4jxk0nxasffh1.png?width=2916&format=png&auto=webp&s=219882fd58f2c37e8643af8bf858e26e6817b4bf I have been building a product for local service businesses for the last few months. Plumbers, HVAC, dentists, that kind of customer. The single biggest lesson I learned and I wish someone told me this earlier. These people do not log into dashboards. Ever. They do not check analytics. They do not read onboarding emails. They are on a roof or under a sink until 6p...
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