A NYC-based SaaS founder came to us frustrated. They had a great product, decent TAM, and zero pipeline. Their team was doing manual prospecting - pulling lists from Apollo, blasting generic emails, getting 2% reply rates. We scrapped all of it and rebuilt from scratch using signal-based outbound. Here's what the system looked like: Step 1 : ICP Signal Architecture Instead of pulling a static list, we built a live signal feed. We tracked: job changes (new VP of Sales hired = active buildin...