Most marketing teams I know are using AI to draft copy now. Not as an experiment, as the actual workflow. Brief goes in, three variations come out, someone tweaks it, done. The tools are fast enough that a coordinator can do in two hours what used to take a week of back and forth with an agency. Here's the thing nobody wants to say out loud though. The output is competent. Not brilliant, not soulless either, just competent. Which is exactly what most clients want, and exactly what makes this a...