
SaaS
Scored 50 distribution channels for high-ticket B2B SaaS ($20k–$100k+ ACV)
I got pretty tired of seeing "just do cold email, LinkedIn ads and SEO" advice, especially for higher-ticket B2B SaaS ($20k–$100k+ ACV). So I spent some time mapping out and scoring 50+ distribution channels across 11 channel metrics (Targeting, Trust, Intent, Value, Impact, Effort, Cost, Speed, Feasibility, Scalability and Priority to make the real trade-offs clearer. The scores are meant to represent a newer high-ticket B2B SaaS company, so they definitely aren’t universal truths...
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