A dentist I work under recently started using an AI tool to help draft patient communication: preappointment instructions, followup texts, that kind of thing. Nothing clinical, just the soft admin layer around visits. From a marketing angle it actually works pretty well. The copy is cleaner than what we were sending before. But something about it sits a little odd. Dental care is one of those contexts where patients are already anxious, and the language you use to reach them matters in ways th...