I work on landing page/product design, and something I’ve started noticing is that founders often ask: “Does my landing page look good?” when I think the more useful question is: “Does the page make the right thing obvious?” Before touching the visuals, I’d try to answer these 4 things: 1. What exactly is the product? Try explaining it in one sentence without using words like seamless, powerful, intelligent, next-gen, platform, ecosystem, etc. If someone has to scroll to unders...