SaaS
Most SaaS onboarding is built for the company, not the user
I keep seeing onboarding flows that basically go: Sign up → tell us your role → company size → what do you want to achieve? → invite your team → connect an integration → pick a template → maybe finally use the product And I think we’ve normalized something backwards. The company is getting value before the user is. We get segmentation data. We get their use case. We get an invited teammate. We get an integration connected. Meanwhile the user still hasn’t had a reason to car...
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