For the last few months I've been building an automated backlink exchange. The pitch was hands-off: connect your WordPress, Ghost or any other site through a webhook,, we write SEO articles in your brand voice, we place other members' backlinks inside them, everything runs on autopilot. The automation was the product as far as I was concerned. It's where nearly all my dev time went. Then I looked at what people were actually doing. Of 352 signups, 22 connected a CMS. The rest signed up, look...