I've been learning SEO site-building recently and wanted to take a real keyword through the full pipeline — from keyword research, domain purchase, building the site, to waiting for indexing. After browsing around, I settled on a keyword related to essential oils. Why? KD 23, and the weakest site in the top 10 had a DR of only 17. My gut feeling was "a content-based new site still has a shot here." The keyword is lavender essential oil benefits. Decent search volume, but the SERP is mostly inn...