My startup is in a weird B2B2C / infrastructure / not-quite-SaaS space. Because of that, my answers to "what is this?" vary pretty drastically depending on whether I'm talking to an investor, a partner, a customer, or someone with absolutely no context at all. So, alongside launching a blog for my site, I built a chatbot fed on my pitch deck, my site, and FAQs for each audience. The idea was simple: use the bot on my site, promoted through LinkedIn, in my email signatures, etc. Then ...