SaaS
If buyers now ask ChatGPT which software to buy, do review sites still matter?
G2 put out research this spring saying about half of B2B software buyers now start their research with an AI chatbot instead of a search engine or a review site. G2 publishing that about their own category caught my attention. So I have been chewing on the obvious question. If the buyer asks ChatGPT "best CRM for a 20 person agency" and takes the answer, does anyone still read the reviews? My partial answer is yes, but in a strange new way. When I ask these models about specific ve...
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