After spending 2 years building an image compression tool, here's my no-nonsense format guide. ## The Rule | If it's... | Use... | |---|---| | Logo, icon, screenshot | PNG | | Photo, everyday image | WebP | | Smallest possible file | AVIF | | Maximum compatibility | JPEG | ## Why? PNG — Lossless. Keeps text and sharp edges crisp. Supports transparency. But files are large for photos. JPEG — Works literally everywhere since 1992. Good compression for phot...