Building Real-Time Analytics for a WhatsApp Native CRM Every CRM vendor ships a table of numbers. Very few ship analytics that a team actually acts on. When we were building the analytics layer inside Zetta CRM , the numbers were never the hard part — the hard part was deciding which numbers matter and getting them to the screen fast enough that a support lead can change their routing mid-shift, not report on last week's problems. This is the story of that layer: the event pipeline, th...