From graduation project to production: building a Branded Content Management System Branded content is the kind of advertising that doesn't look like advertising. Instead of a banner, an advertiser gets a full article on a publisher's website, written to fit in with the rest of the content. Sounds simple. The process behind it in 2023 was not. At Adswag, where I did my graduation internship, getting one article live could take up to six months. Drafts went back and forth over email. Nobod...