You launched. Got silence. Assumed no one wanted it. Wrong diagnosis. Here's what's actually happening: your customer has the problem, but they haven't hit their trigger moment yet. The trigger is the specific event that makes someone stop tolerating a problem and start solving it. A bad quarter. A lost client. A competitor shipping something they can't ignore. Without the trigger, no pitch works. With it, even a bad pitch works. This is why the same product gets ignored by 100 people ...