SaaS
Do you grandfather existing customers when changing pricing?
We’ve experimented with pricing quite a lot for our SaaS. One rule we followed: new pricing affects new users, not customers who had already signed. The reason is mostly trust. Customers commit based on the product, packaging, and terms they see at the time. If every pricing experiment also changes the deal for existing customers, it feels like the relationship keeps getting reset while we’re still learning the market. Curious how other founders handle this. Do you grandfather existing...
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