When GummySearch announced it was shutting down, I remember that a lot of people were asking similar questions. Mainly “What’s the best alternative?” It actually made me realise something recently. I think we’ve accidentally built Reddit research around tools instead of around a process. The value isn’t so much in the tool but rather in the UNDERSTANDING of what customers were actually saying. Hear me out here. My current thinking looks something like this: Layer 1: Collect the co...