I’ve been thinking about this through writing, but it feels relevant to startups too. For a long time, I thought distribution came after the thing was done. You build it. You launch it. Then you ask where to share it. I’m starting to think that question comes too late. A recent writing experiment made this clearer for me. I wrote an essay about Jordan Mechner’s Prince of Persia journals. Pretty narrow topic. Most people do not care about an old game-development book from the 80s. B...