SaaS
Pricing strategy for whitelabel SaaS when also operating B2C in the same business
We are building software for financial services and taxes. One of our customers has requested a whitelabel arrangement. The situation is as follows: Our current B2C pricing is approximately 50, - The actual cost to us per client is around 100, so we are currently selling at 50 to build traction. - The customer intends to resell the whitelabel version at around 250. - They prefer a flat fee per client rather than a commission or revenue share. - We are in the same industry, which means ...
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